Visit of Paul Applebee

Paul Applebee has been a producer for the BBC for the last 25 years, working on many projects such as the Saving Planet Earth series and was the first employer of Susan. When Paul came to speak to us it was mostly about Interactive Broadcasting, as he seem to be driven a lot by the experince of the audience and is interested in how the interactive mediums of broadcasting are involving the public more in making choices in programming.

When Paul was asked about the transformation of broadcasting, he replied with how he saw the changes as evolutionary. The format is used until it becomes the standard, then over time it is adapted as the situation changes and then the newer format is used more and more often till it is the standard. After more changes the program is adapted in another way and so the process is constently in motion, much like evolution, but it always keeps it roots in one way or another. This fact is used as an arguement against the opinion by some that television is going to disappear.